Red flag new car debut, starting at 1.4 million, can it ignite market enthusiasm？

At the 2024 Guangzhou Auto Show, it officially ushered in its listing. This new car has launched two models, and the price range is locked between 1.4 million and 1.86 million yuan, which has aroused widespread concern and discussion in the industry. So, what is the price/performance ratio of Hongqi Guoya in the field of luxury cars?

Hongqi Guoya has undoubtedly made great efforts in the design. Large-scale straight waterfall grille, with a large number of chrome-plated materials, creates a strong visual impact and makes people unforgettable. The hollow design of the front enclosure, as well as the dotted chrome-plated decoration and feather-like pattern of the lower air intake grille, have brought the design aesthetics to the extreme. The rounded outline of the headlight group and the vertically arranged lens cap not only enhance the overall fashion sense, but also shine like diamonds in the light through the unique texture design. In addition, the details such as the lifting design and the million-pixel DLP projection function highlight the dignity and extraordinary of Hongqi Guoya.

Hongqi Guoya also performed well in terms of body size and spatial layout. It has reached 3260mm, providing passengers with spacious and comfortable seating space. The straight shoulder line and waistline on the side of the car body, as well as the chrome-plated decorative strip above the threshold, not only highlight the feeling of smooth style, but also add a proper sense of movement to Guoya’s sideways. The design of the rear part is simple, round and elegant, and the design of taillights and decorative strips is inspired by the ancient architecture of Chinese palaces, which further enhances the noble temperament of the vehicle.

Walking into the car of Hongqi Guoya, you will be deeply attracted by the luxurious atmosphere of its interior. The overall shape adopts the perfect combination of classic and modern, and the retro-decorated two-color steering wheel, the center console combined with quartz clock and large screen, and the collocation of wooden decorative board and touch buttons all show the extraordinary taste of Hongqi Guoya. The control button of the seat is designed on the door, which is convenient for users to operate quickly. The independent seat in the back row shows dignity and comfort. In addition, the new car also provides two kinds of cockpit layouts: four doors, five seats and four doors, four seats. Among them, the rear row of four seats adopts the through-type central armrest design, which further enhances the comfort and convenience of riding.

In terms of dynamic performance, Hongqi Guoya can’t be underestimated. The new car is equipped with two HEV hybrid systems, namely a 3.0T turbocharged six-cylinder engine+motor and a 4.0T turbocharged V8 engine+motor. Both power systems have excellent power performance and fuel economy. The V6 version has a maximum power of 280 kW (381 HP) and a maximum torque of 570 Nm. The V8 version has a maximum power of 350 kW (476 HP) and a maximum torque of 680 Nm. In terms of transmission system, both power systems are matched with 8-speed automatic manual transmission and four-wheel drive system, which makes Hongqi Guoya reach a very high level in acceleration performance and handling performance. The 0-100km/h acceleration time of V6 version is 4.8 seconds, and that of V8 version is only 4.3 seconds, which fully satisfies consumers’ pursuit of speed and passion.

Regarding the price/performance ratio of Hongqi Guoya, from exterior design to interior configuration to dynamic performance, Hongqi Guoya has shown extremely high standards and distinguished quality. These characteristics make Hongqi Guoya have strong competitiveness in the field of luxury cars.

The official listing of Hongqi Guoya at the 2024 Guangzhou Auto Show has undoubtedly injected new vitality and competitive elements into the luxury car field. With its unique design concept and excellent technical strength, this new car has won wide attention from the industry and the favor of consumers. From the perspective of cost performance, Hongqi Guoya is undoubtedly a luxury car upstart with a perfect combination of distinguished experience and reasonable pricing.