At the 2024 Beijing Auto Show, the new members of HarmonyOS Zhixing came to enjoy the world S9 and the new M5 made their debut.

Hualong. com (Yang Xiangran) On April 25th, HarmonyOS Zhixing participated in the exhibition with a brand-new family lineup, including three new brands, namely STELATO Enjoying, AITO Enjoying and LUXEED Enjoying. The "All-Star" product matrix consisting of Enjoying S9, Wenjie New M5, Wenjie M9, Zhijie S7 and Wenjie New M7 was unveiled.

Enjoy the world brand debut, HarmonyOS Zhixing with a new family lineup to participate.

As of April 22nd, 2024, HarmonyOS Zhixing family car has sold 105,000 vehicles, ranking first among the new forces in China market. Behind this achievement is the perfect combination of Huawei’s technical accumulation in the ICT field for more than 30 years and Huawei’s excellent experience in quality control, sales service and brand marketing accumulated in consumer business for more than 10 years, helping partners achieve commercial success.

The brand-new flagship brand of the family, Xiangjie, has further enriched the brand matrix of HarmonyOS Zhixing, providing more diversified car purchase options for users. With the continuous expansion of the family matrix, HarmonyOS Zhixing is helping to reshape the high-end market with Huawei’s hard-core technology and the ultimate user experience, leading the China automobile brand to continue to rise.

Enjoy the world S9 to interpret luxury aesthetics, and the flagship of "Double 9" exerts its strength in the high-end market.

HarmonyOS Zhixing’s first executive luxury flagship car, Xiangjie S9, made its debut in the aesthetic tasting at the booth, which became the biggest focus of the audience. As a new product jointly created by HarmonyOS Zhixing and BAIC, Enjoy World S9 follows Huawei’s aesthetic principle of "extreme, pure and simple", adopts a brand-new design concept of "Inside-Out" and interprets luxury aesthetics with the help of leading intelligent technology.

Enjoy the world S9 brand-new universal color system, "Universal Red" is inspired by the mysterious red unicorn nebula 5000 light years away from the earth, which is rare and extremely difficult to see; And "Xinghui Gold" is the golden light from the eternal splendor, and it is a symbol of human wisdom and courage.

In terms of appearance design, Enjoy World S9 draws inspiration from the vast Milky Way, perfectly integrates science and technology with aesthetics, and on the basis of inheriting the family design language, displays a brand-new form of car aesthetics with flatter and slender lines and more elegant proportions. The front face inherits the family symbolic integration design; Inspired by the real "constellation", the brand-new Xinghe headlights show the visual effect of bright starry sky after lighting, making the enjoyment of S9 more luxurious and calm.

On the side of the car body, Enjoy the World S9 adopts the hidden water-cut design for the first time, which completely innovates the conventional process of adding decorative strips, and the profile is more elegant and advanced. With flat side windows, hidden door handles and borderless doors, it presents a seamless light and shadow facade, giving people a classic beauty that can stand the test of time. At the same time, Enjoyment S9 returns to the essence of design, follows the function, and the outline of the car body outlines an excellent airflow fit curve; The iconic forward air curtain design greatly reduces the wind resistance and brings the ultimate efficiency.

Not only that, Enjoy World S9 provides more luxury configurations, and becomes the first flagship car equipped with streaming rearview mirror under HarmonyOS Zhixing. Its design can effectively reduce wind resistance and wind noise, bring a quieter driving experience, and also present a clearer vision in extreme environmental scenes. 21-inch multi-spoke luxury forging and milling wheel hub, with natural forging technology and meticulous milling, shows luxurious order aesthetics.

As the first executive luxury flagship car in HarmonyOS Zhixing, Enjoy World S9 will achieve a new breakthrough based on full-stack Huawei intelligent technology, reshape luxury cars in the new era with wisdom, and create the ultimate experience for users.

In addition to enjoying S9, M9, the flagship SUV of luxury technology, which has attracted much attention, also appeared on the same stage at this auto show. Wenjie M9 is one of Huawei’s top ten black technologies. With its excellent product hard strength, Wenjie M9 has exceeded 70,000 vehicles in three months since its listing, and its recent weekly sales volume ranks first among luxury models with a price of over 500,000 yuan in China. The "Double 9" flagship combination of Enjoy World S9 and Ask World M9 will further enhance HarmonyOS Zhixing’s leading position in the high-end automobile market.

250,000-class super Huawei intelligent driving SUV, the new M5 real car was unveiled.

On the eve of the Beijing Auto Show, the new M5, known as the "small land tank", was officially launched, and made its debut in this auto show. The new M5 in Wenjie is positioned as a high-performance urban SUV. The whole system comes standard with HUAWEI ADS 2.0 advanced intelligent driving, and the whole system is upgraded with omni-directional anti-collision system, which is renewed and upgraded from the inside out, with a younger image and a more extreme experience.

In addition, the new M5 in Wenjie has also launched a more sporty and younger RS version, which has a brand-new black obsidian logo design and black obsidian sports wheels, combined with a brand-new color scheme of Metropolitan Red and Tahiti Grey, to further meet the personalized car purchase needs of young consumers.

Smart cars that young people want to drive, love to drive, and are easy to drive, and the intelligent S7 has super scientific and technological strength.

HarmonyOS Zhixing’s first smart car, Zhijie S7, also gained extensive attention from the industry and young consumers at this auto show. With superhuman wisdom, leapfrog performance, versatile space and efficient form, Zhijie S7 meets the diverse needs of young people, and is a smart car that young people want to drive, love to drive and drive easily.

Zhijie S7 is equipped with HUAWEI ADS 2.0 high-order intelligent driving, and the VPD function of parking and driving will be commercialized in the world in June, and it can be stopped if it is started and stopped. Not only has omni-directional anti-collision system, Turing intelligent chassis, the longest battery life of up to 855km and rapid recharge of energy, but also the intelligent S7 has a versatile space. At the same time, HarmonyOS Cockpit 4.0 and large-scale models are complete, and it has super scientific and technological strength. Zhijie S7 has started nationwide large-scale delivery, and it is expected to deliver over 4,500 units in April.

The sales of the new M7 in the world continued to be hot, and HarmonyOS Zhixing officially announced a new round of OTA.

As a phenomenal explosion of Wen Jie family, Wen Jie’s new M7 also appeared in HarmonyOS Zhixing booth. Wenjie New M750 million spent a lot of money to rejuvenate and upgrade, positioning itself as a 250,000-class luxury and intelligent large SUV, which combines great wisdom, large space and super safety. It has accumulated a total of nearly 180,000 vehicles in the first half year of listing, ranking first among the new high-end models in the China market in the first quarter of 2024. At the same time, the new M7 has launched a limited-time car purchase right with a maximum value of 42,000 yuan.

During the auto show, HarmonyOS Zhixing’s models are about to usher in a new round of OTA upgrade. After this update, all smart driving models will further optimize the active safety capability of ADS. At the same time, for the M9 and S7 models, Xiaoyi Smart Assistant will be officially connected to Pangu Big Model to provide more powerful intelligent interaction ability. It is worth mentioning that in the first quarter of this year, HarmonyOS Zhixing has carried out three heavy OTA upgrades, to ensure that users can enjoy the common and new intelligent experience in the process of car use.

Automobile evaluation

HarmonyOS Zhixing, together with China industrial partners, will jointly promote the open and shared ecological construction of smart travel and create a new era of smart electric vehicles. By continuously deepening the fields of intelligent driving, intelligent cockpit, intelligent driving control and intelligent safety, we will continuously enrich the matrix of high-end intelligent products, further meet the diversified travel needs of users, and bring users a safer, smarter and more convenient ultimate travel experience.