People’s Daily commented on ＂online celebrity＂： The victory lies in persevering in promoting personal characteristics.

　　In this era of pursuing individuality, innovation and change, we can’t produce a bunch of old articles with red tape with ever-changing new technologies, but we should always learn keenly, actively communicate and change in time, and keep the same rhythm and vitality as Internet users.

　　Last week, the most popular person on the Internet should be "Papi sauce". However, even in the internet age, many people’s first reaction when they hear this name is: Who?

　　Whether it’s marketing or hype, in half a year’s time, this little girl, who runs a series of self-media accounts such as Weibo, WeChat and Video, has attracted a large number of fans on Weibo WeChat and video websites with more than 40 videos with a duration of no more than 5 minutes, and recently received an investment of 12 million yuan. Under the general trend of more and more prudent investment and entrepreneurship, such a scale of "blood transfusion" really surprised many people.

　　The Internet has created a lot of "online celebrity" in recent years. From forum blogs to Weibo WeChat, and then to the recent live webcast, the Internet’s "Red Campaign" has been advancing with the times and leading the way. "Making red" has also become an industry of the Internet, which has been criticized and touted for many years.

　　"online celebrity" is a mixed group. Looking back at the "online celebrity" we have discussed in recent years, some of them have real talents and practical learning, attracting fans with knowledge and opinions; Some are grandstanding, attracting attention by being perverse and violent; Some are business-minded, and have opened various online stores to earn a lot of money; There are also some people who rely on PS pictures to marry into the giants step by step and become the so-called "winners in life." On the Internet, these mixed "online celebrity" have become the common memory of many netizens.

　　And those "online celebrity" who really stand out, are discovered, remembered and passed down from mouth to mouth, are not because they try their best to catch their eyes, but because of their distinctive characteristics and qualities. Their popularity is marked by the distinctive intergenerational characteristics of the Internet, the imprint of the upgrading of Internet technology, and the brand of the times that the Internet has changed the communication and business environment.

　　Being different is the biggest capital in the Internet age. These "online celebrity" are popular because they coincide with some personality characteristics of the Internet age, such as homeliness, self-mockery, loneliness, freshness and sharing. They can keenly grasp one point, create distinctive personal characteristics on this basis, and persistently spread it, and finally make themselves and their characteristics become one of the marks of the great era.

　　Internet is a vast ocean of information, but a considerable part of the content in this ocean is repetitive, useless and rubbish. Looking at today’s Internet products, a large number of homogeneous content not only wastes resources, but also causes users’ aesthetic fatigue, which will eventually lead to the overall decline of the same type of products.

　　For Internet entrepreneurs of all walks of life, "online celebrity Economy" can also provide some enlightenment and thinking. To create a popular Internet product, we must first feel the spirit of the times of the Internet. In this era of pursuing individuality, innovation and change, we can’t produce a bunch of old articles with red tape with ever-changing new technologies, but we should always learn keenly, actively communicate and change in time, and keep the same rhythm and vitality as Internet users.

　　No matter how people evaluate it, "online celebrity" has become an increasingly daily existence. Inadvertently, people will say hot words made in online celebrity, buy products recommended by online celebrity and forward jokes made in online celebrity. The magic of the internet is here, turning the unexpected into daily life. Users don’t want the products in the Internet era to have a "online celebrity" face, but they are eager for some products that are popular, valuable, tasteful and stylish. After all, it is much more difficult to create an influential and brand-name Internet product than to create a "online celebrity" that is easily forgotten.