Jay Chou topped the super talk list, the power of idols is more than that

1905 movie network feature Jay Chou released an album in 2007 called "I’m Busy".

After 12 years, he has finally not become "Superman", or even less busy.

However, last week, his fans were busy.

Because they put Jay Chou’s super-talk level first, and even became the first super-talk influence star in the history of mainland entertainment.

Yes, Jay Chou has created "history" again.

Of course, his past history has been recorded by everyone.

In the movie, after traveling back to the past, Charlotte advanced the timeline and "stole" Jay Chou’s creation, becoming the most explosive singer in that time and space.

Charlotte "plagiarized" Jay Chou in "Charlotte’s Troubles"

The plot is full of absurdity, but in fact, it also shows how outstanding Jay Chou’s work is and how popular he is.

After his debut in 2000, Jay Chou was always packaged as a "musical genius". Although the new album was already three years ago, and many people complained that "Jiang Lang is out of talent", the concert venue sold out in an instant.

With such achievements, why did he suddenly come to boost popularity?

It turned out that all of this was a post from a while ago. The poster sincerely sent three questions to Jay Chou. His Weibo super-words ranking was not good; the re-comments of official propaganda endorsements did not exceed 10,000; did he really have so many fans?

Of course, Jay Chou’s fan club did not pay much attention at first, and also said, "Jay Chou’s fans generally have families and businesses, and they have the financial ability to buy, and the data does not equal popularity."

But I didn’t expect that the loose fans didn’t control it, and the control copy went up.

Thus, the "history" mentioned at the beginning of the article was created.

Idols shine.

In fact, this "hypertalk" boost popularity is clearly a PK between two completely different consumer market audiences.

Both sides have issues with each other that are difficult to understand. To put it simply, times have changed, and so has the entertainment industry.

In the past era of traditional entertainment, actors tried to find ways to be recognized by the public through their works and become the headlines of newspapers and magazines the next day. Nowadays, with the advent of the Internet age, "fan economy" has been continuously highlighted, and headlines have become a term for "doing data" in disguise. At a time when everyone can become a "star" through the Internet, many people have actually blurred the concept of "star" and "entertainer".

The most direct expression is that in the past, people valued "works", but now they care about "data".

Now, Jay Chou’s fans laugh that this is the only time to brush the list. At the same time, Cai Xukun’s fans jointly announced that they will withdraw from the competition of Weibo’s various data lists. In the future, they will focus on the artists’ works and stages, and accompany him to develop better works.

As the official Weibo of the People’s Daily put it last night, "An era has an era of idols, a group has a group of yearning, to the beautiful, consolidate the aesthetic coordinates, the years can not take away our nostalgia and perseverance."

So, what is the real dilemma behind this "Kunlun duel"? Maybe this is what every fan should reflect on.

In the era of "traffic is king", who is creating this traffic game? There may not be an absolute standard answer. Interface News proposed in a related article, "What is more alarming is actually the evil of the system, that is, the manipulation of users by Internet Tech Giants." But in reality, the logic of the two parties is completely in line with the current market supply and demand relationship, and it is difficult to absolutely kill one party.

His 20-year-old likes Jay Chou and buys tapes to boost sales; your 20-year-old likes Cai Xukun and supports to boost popularity. But isn’t this the memory of their youth?

Idol works

Without a doubt, in that era of sales, Jay Chou’s achievements were unparalleled.

If there is a book on "the history of Chinese pop music", then Jay Chou will definitely be the key figure. According to statistics, in the first decade of the 21st century, Jay Chou’s album single sales in Asia reached 3.20 million, and the cumulative sales of 10 albums reached 21.45 million.

partial album

It can be said that Jay Chou represents the changes of the Chinese pop music scene in the 21st century. At that time, it was the peak of the Chinese music scene, and a group of musicians emerged in the music scene, such as Jay Chou, Lin Junjie, Cai Yilin, Zhang Shaohan, Sun Yanzi, Liang Jingru, Wang Xinling, Xiao Yaxuan, S.H.E, Mayday, etc., who is not a generation of childhood.

After 2010, Jay Chou’s film release speed slowed down, and at the same time, digital distribution impacted traditional distribution, and a large number of musicians fell silent. Although there were occasional newcomers, it was still this group of "old people" who were active in the music scene today.

Jay Chou’s brand-new concert will start in Shanghai on October 17, and the cities that have been ticketed one after another are currently sold out; Lin Junjie’s brand-new "Sanctuary 2.0" world tour concert is also sold out; Jolin Tsai won the best annual album and annual single at the 2019 Golden Melody Awards with his new album…

Similarly, from March 2017 to October 2018, Mayday held 112 "Life Unlimited Company World Tour Concerts", which was not only full, but also made into a documentary film of the same name, which was released in May this year, and finally became the box office champion of music documentaries in the history of Chinese film with 49.142 million box office results.

These musicians have been submitting their works to people who like them. Some people may criticize that these actions are just selling feelings, but how can any feelings without a work base support the past ten years?

Some time ago, Jay Chou shared the music video of "In the Name of My Father" on social media. He joked that he rarely listens to other people’s songs, "because the songs I wrote 16 years ago are still popular."

In fact, this is the pride of the work.

Of course, we can foresee that after this wave of hyper-talk boosts popularity, Jay Chou’s ranking will gradually fall, and soon return to the state of "no such relationship".

In this era of "fan economy", idols are always needed. Of course, idols can be replaced, but works will not be replaced.