BYD Equation Leopard opens the rejuvenation strategy Leopard 5 with a new price of 239,800 yuan.

　　China Securities Network News (Reporter Li Lingxi) Recently, (1) Leopard, a professional personalized brand equation, announced the launch of the rejuvenation strategy, and its product line, channels and price bands will be expanded and widened. The price range of its first product Leopard 5 is 239,800-302,800 yuan.

　　On the first anniversary, Equation Leopard brand started the overall brand rejuvenation strategy, and comprehensively expanded its future product line, including brand-value electric drive off-road products, urban life-style personalized hard-core products, and car products based on sports car expansion.

　　According to BYD’s introduction, through the parallel strategy of three product lines, Equation Leopard will broaden the personality market while focusing on personality positioning, and expand from a narrow-minded personality to a personality that embraces mainstream values, and strive to meet the personalized car needs of more diverse and wider user groups.

　　In terms of channels, not long ago Equation Leopard officially opened to the outside world for investment, and announced that it would adopt the dual-channel mode of "direct sales+dealer partners" to realize the encrypted coverage of service outlets. It is reported that the current application situation has greatly exceeded the official expectations, including 60% of the top 100 dealer groups in China and more than 100 provincial and municipal head dealer investors.

　　According to BYD, in the second year of brand development, Equation Leopard is about to enter the 2.0 stage with "technical equality" as its core goal. The price band of Equation Leopard brand has also been widened horizontally according to the expansion of product line and the overall market trend. On the basis of keeping the configuration unchanged, the brand-new prices of the four models of Leopard 5 Exploration Edition, Pilot Edition, Yunqi Deluxe Edition and Yunqi Flagship Edition are 239,800 yuan, 259,800 yuan, 279,800 yuan and 302,800 yuan respectively.