Cut the 330 version, upgrade the intelligence／comfort, and the new generation of Maiteng starts from 17.99

[Text/Cai Circle Society & Brother Dao said car, Ma Jianyu] On the evening of July 9, FAW-Volkswagen’s factory in Changchun was doing something big!

From the Maiteng B6, which entered China in 2007, to the later Maiteng B7 and B8, they all boarded the stage of the launch of the new generation of Maiteng (B9), telling the history of accumulating more than 2.50 million users in China for 17 years.

The new generation of Maiteng is also officially launched, the new car launched a total of 3 models, 300TSI/380TSI two power versions, cut the original main sales of 330TSI power, the price range is 17.99-24 6,900 yuan, at the same time, Maiteng B8 was also retained, the launch of the public version of the model price 17.49-20 6,900 yuan, two power versions are 280TSI and 330TSI. From the price point of view, the new generation of Maiteng price has actually been reduced, 380TSI top version compared to the previous generation of models cheaper about 10,000, but the product power, has indeed been fully upgraded.

Interestingly, the "photography/video teacher" of this conference is a robot, which may also spoil FAW-Volkswagen and the new generation of Maiteng’s upgrade point in the new era – intelligence. From the product point of view, the new generation of Maiteng has applied the latest electronic and electrical architecture of FAW-Volkswagen, improved data exchange, transmission and other aspects, and cooperated with top technology companies such as iFLYTEK and DJI Automotive to form an intelligent experience in line with national conditions.

Of course, this is the change of the new generation of Maiteng, and in this car there is more FAW-Volkswagen’s adherence to car building, 7.10 million kilometers of durability test, a single impact cost of at least one million yuan, nearly 17 specifications 56 models of crash test, 100% of the standard parts use the top anti-corrosion standard of galvanized nickel/Dacromet coating… In the concept of "cars are not fast-moving consumer goods, but long-term and reliable durable goods", "dummies are also mice, and consumers cannot be used as experimental products", the new generation of Maiteng’s upgrades in intelligence and comfort will benefit consumers more.

Intelligent upgrade, more than a surface triple screen

At the moment of market change, FAW-Volkswagen is promoting the strategy of "oil and electricity together, oil and electricity dual intelligence", and the new generation of Maiteng is the core carrier of this strategy. In fact, from the new generation of Maiteng equipped with luminous headlight logos and through-light strips, it can be felt that the new generation of Maiteng will make breakthroughs in intelligence.

The "triple screen" in the cockpit is even more telling. The 15-inch 2K central control screen, 10.25-inch LCD combination instrument, and the world’s first 11.6-inch co-pilot screen of the Volkswagen brand, coupled with the technology-filled Huaiblock design and more touch buttons, dilute the heavy information of the new car, and replace it with the needs of a new generation of consumers for a sense of technology.

But the real core of its intelligence lies in the application of Huawei 5G communication module, Qualcomm 8155 chip, iFLYTEK voice assistant, and IQ. Pilot, the first application of intelligent driving assistance system. Among them, IQ. Pilot is a L2 + level intelligent driving system developed by FAW-Volkswagen and DJI in-vehicle cooperation for China’s road conditions, and its functions focus on practicality and adaptability to China’s road conditions.

For example, in addition to adaptive cruise, lane keeping, lever lane change, emergency avoidance, etc., the system also sets up emergency congestion processing functions and Chinese special object recognition functions for traffic jams. It is worth mentioning that it also has some more innovative functions, such as the predictive adaptive cruise function, which can receive predictive navigation data and traffic sign recognition information from the camera in real time, enter the speed limit sections, forks, curves, and navigation plans to enter the ramp, and recommend and adjust the cruise speed in advance before circling the island, and the driver still has full vehicle control.

In addition, the new generation of Maiteng’s intelligent driving is also closely integrated with passive safety. It uses a combination of rear anti-drilling and anti-roll collision functions. The radar recognizes the rear of the truck to calculate the rear-end collision time, and activates the sensitive airbag ignition of the airbag controller when it does not exceed 0.5 seconds. And a new roll recognition sensor is added, which ignites the head air curtain and seat belt when the vehicle is about to roll. In fact, these scenarios are rare in reality, but FAW-Volkswagen has arranged for the new generation of Maiteng.

From an intelligent perspective, compared to the previous generation of models, the new generation of Maiteng has been significantly upgraded, and in terms of intelligent driving functions, it has been on par with the so-called intelligent electric vehicle. At least in terms of the emergency avoidance function that we are relatively familiar with, Passat, Teana and other B-class models are not available, not to mention the innovative features such as predictive adaptive cruise function.

Comfort upgrade, this generation of Maiteng household attributes are extremely high

With the popularity of automotive products, the business attributes of the B-class sedan are being weakened, but the attributes of high-quality home use are significantly improved. The new generation of Maiteng has also made some adjustments for home use. One of the significant changes is the new generation of Maiteng’s adjustment of driving texture. According to the press conference, the new generation of Maiteng has undergone dozens of road conditions tests and more than 140 iterations of solutions, increased the stiffness of the front stabilizer by 10%, and adopted a comfortable style of shock absorption and damping tuning to improve comfort by at least 10%.

These characteristics are of course also useful for business scenarios, but they are the best feedback for family members in the moment. In addition, the new generation of Maiteng also has more excavation in space. The overall size of the new car is increased, with length, width and height of 4990mm, 1854mm and 1487mm respectively. The wheelbase of 2871mm has the first in-car length space, rear legroom, head space and hip space in the same class. More importantly, it is equipped with the largest 17 storage spaces in the same class and 520L of extra large luggage compartment space, and the rear seats can also be reclined in proportion, which is a typical style of contemporary household models. The new generation of Maiteng has achieved the strongest in the same class.

Of course, comfort is not only reflected in these. The comfort configuration inside the new generation of Maiteng has also been significantly enhanced, especially in the seat part. The leather punched seats are comfortable and high-grade, and the front and rear rows are wrapped in leather with aviation headrests. It is worth mentioning that the front seats are equipped with rare leg drags in the same class, and there are more modes of seat adjustment and massage. The main driver has 14-way adjustment, 3 massage intensities + 8 modes. As a contrast, Teana, which is famous for its comfort, has 12-way adjustment, 3 massage intensities + 6 modes.

In terms of configuration, there are also three-zone smart air conditioners, Harman card stereos, electronic children’s locks, 30-color ambient lights, wireless charging of mobile phones, and other configurations. As for power, the new generation of Maiteng uses the 1.5T version of 300TSI and the 2.0T high-power version of 380TSI, cutting off the 2.0T low-power version of the previous generation of 330TSI. This wave of operation is more interesting. Users with a limited budget but still want a card can buy the 1.5T version with stronger power and more fuel-efficient power than the previous generation entry-level version. At the same time, they still enjoy high-quality experience in terms of space and other aspects. If you want everything on a sufficient budget, you can directly buy the 2.0T high-power version, which has a better experience in smart and other aspects. Of course, the previous generation of Maiteng is also selling, and friends who have a soft spot for 280TSI and 330TSI can also find suitable options. Overall, in terms of power, Maiteng’s choices are comprehensive enough, and its adaptability to the home user market is also broader. Old and new Maiteng will not fight.

"German looks at Volkswagen, Volkswagen looks at Maiteng", "The benchmark of the B-class car market", "The leader of the B-class car"… At the press conference, such words appeared frequently, which shows FAW-Volkswagen’s confidence in the new generation of Maiteng. From the perspective of products, the new generation of Maiteng can be regarded as a benchmark in terms of intelligence, comfort, active and passive safety, space, product verification, etc., and some are similar to "bucket models". So in this era, can Maiteng still sell well in the Chinese market?