After concentration, it is all essence. Let’s briefly talk about the cost performance of the 2024 Geely Xingyue L

Last night (September 17), the 2024 model was officially launched. The new car did not change the appearance and interior design, but it was sincerely upgraded to the configuration; however, unlike previous annual models, the 2024 Geely Xingyue L has streamlined the number of models while upgrading the configuration. The 2.0T low-power engine used in the old model has also been taken down, and no four-wheel drive models have been launched.

Obviously, the just-listed 2024 Xingyue L is a new model launched after a series of "subtractions", so how is its cost performance? Today’s issue of "in all fairness", let’s talk about this new car.

?? 2024 Geely Xingyue L facelift core

(1) Lower the price threshold

The appearance and detail design of the 2024 Xingyue L have hardly changed significantly, but the new car has cancelled the 2.0T low-power engine used on the previous old model, and no longer provides a four-wheel drive system, which has streamlined the number of models. Only the cloud version (guide price 157,700 yuan) and the skyline version (guide price 168,700 yuan) are launched.

From the price point of view, the entry-level model "Yunqi Edition" of the 2024 Geely Xingyue L is 10,500 yuan lower than the 2.0T high-power two-wheel drive model of the old Xingyue L "2023 2.0TD high-power automatic two-wheel drive flagship model".

Secondly, the top model "Skyline Edition" of the 2024 Geely Xingyue L is 16,500 yuan lower than the top model of the old Xingyue L "2021 2.0TD high-power automatic four-wheel drive flagship". Although there is no four-wheel drive system, the guide price of 168,700 yuan for the 2024 Geely Xingyue L Skyline Edition does reduce the upper limit of the threshold for consumers to buy a car.

(2) Add standard items

Compared with the old model, the 2024 Geely Xingyue L first added Yuandai matte gray car paint (official guide price of 6,000 yuan) and splashing ink environmentally friendly suede interior (official guide price of 3,000 yuan). Although on the surface, the newly added appearance car color and interior decoration need to be selected, but if consumers buy the skyline version with a guide price of 168,700 yuan, they can come standard with splashing ink environmentally friendly suede interior for free.

In addition, regardless of the configuration of the final purchase, the 2024 Geely Xingyue L comes standard with a 50W wireless charging panel and 18W front power supply, in addition to the latest "Galaxy OS 2.0" car system.

On the one hand, the 2024 Xingyue L has added two practical front-row charging functions; on the other hand, the official 2024 Xingyue L is directly equipped with the latest "Galaxy OS 2.0" car system, which effectively improves the human-machine interaction experience of the vehicle. And these upgrades are precisely what the current younger generation of users is quite concerned about.

It is particularly worth mentioning that during the launch conference of the 2024 Geely Xingyue L, Geely Automobile also announced that it will freely push the "Galaxy 0S 2.0" car system to users of the old Xingyue L through OTA in December this year, narrowing the psychological gap between the owners of the old Xingyue L and the new Xingyue L through software upgrades. It is also a clever move.

(3) Reasons for streamlining models

According to Geely Automobile’s official data, as of the 2024 Xingyue L listing conference, Geely Xingyue L’s cumulative sales have exceeded 300,000, with an average monthly sales volume of over 10,000; it is worth mentioning that Xingyue L’s sales in August this year reached 17,169, and monthly sales have exceeded 15,000 for three consecutive months.

In the market where Geely Xingyue L performed well, high-end 8AT products accounted for more than 65%. This reflects the fact that most of Xingyue L’s wold-be users are actually more inclined to high-end 8AT models, but there is little demand for four-wheel drive models.

Therefore, it is not difficult to understand why Geely Automobile adopted the "head-to-tail" approach when launching the 2024 Xingyue L. While canceling the 2.0T low-power power model, it also cancelled the top four-wheel drive model on the old Xingyue L, and focused on the configuration upgrade.

The configuration differences between the two models of Geely Xingyue L in 2024

As mentioned earlier, the 2024 Geely Xingyue L listed this time only provides two configuration models, namely the cloud version with a guide price of 157,700 yuan and the skyline version with a guide price of 168,700 yuan. These two configuration models have exactly the same power equipment, but there is still a price difference of 11,000 yuan between them, so how big is the gap between these two models at the configuration level? Let’s compare first.

As shown in the table above, the 2024 Geely Xingyue L cloud version (guide price 157,700 yuan) is equipped with an 8-speaker sound system, and the air conditioner adopts dual-zone independent control automatic constant temperature air conditioner. Although it is equipped with rear air conditioner trend, it does not support other control functions.

In contrast, the 2024 Geely Xingyue L Skyline Edition with a guide price of 168,700 yuan not only comes standard with privacy glass (back door and rear windshield), 10-speaker high-end customized brand professional audio (INFINITY), borderless inner rearview mirror, inner rearview mirror automatic anti-glare, passenger seat ventilation, AR-HUD augmented reality head-up display system, mobile phone smart Bluetooth key and AQS air quality management system, and adopts three-zone independent control automatic thermostatic air conditioning, rear air conditioner trend also has digital display control; in addition, its standard splashing ink environmentally friendly suede interior is equivalent to a price of 3,000 yuan. Therefore, from the perspective of configuration additions, it is completely worthy of the price difference of 11,000 yuan higher than the cloud version.

The significance of the 2024 Xingyue L to the Geely Xingyue L family

With the official launch of the 2024 Xingyue L, the old Xingyue L, that is, the 2021 model, may also gradually withdraw from the market. However, for the entire Geely Xingyue L family, the launch of the 2024 Xingyue L will make Geely Xingyue L’s product line more complete.

From the current point of view, with the old Xingyue L, that is, the 2021 model, gradually delisted, Geely Xingyue L will also gradually form a pure fuel-powered model (2023 Xingyue L, 2024 Xingyue L), gasoline-electric hybrid models (2022 Xingyue L), and extended range hybrid models (2022 Xingyue L extended range electric version) together constitute the model family, its price will also cover a broad price range of 15-250,000 yuan, while also providing potential car buyers with more targeted car purchase options.

From this, it can be understood that the reason why the 2024 Xingyue L listed this time is streamlined into two configuration models is also due to the need to form a product match with the other two members of the Xingyue L model family (Xingyue L Thor Hi · F oil-electric hybrid version and Xingyue L extended-range electric version).

?? Said at the end:

From the product point of view, Geely Xingyue L is indeed a relatively successful model. In addition to the platform advantages given to this model by the CMA architecture, Geely Xingyue L also narrows the gap with the joint venture model through cost-effective configuration level; coupled with the high-quality driving experience brought by the engine from Volvo and the transmission from Aisin, it is not difficult to understand why it can achieve more than 300,000 sales results in just over two years.

Although the 2024 Xingyue L listed this time is only a small annual facelift, Geely Automobile has cleverly used good steel on the blade, streamlining the 2.0T low-power power model and the top four-wheel drive model with less demand by cutting the head and tail. At the same time, targeted upgrades are made to the functional configuration of the vehicle, which further enhances the cost performance of the model. If we can further provide competitive preferential policies at the end point of sales, I believe that the sales potential of the 2024 Xingyue L still has room to be developed.